short-form educational copy
Organization
Curious.com
Category
Content writing
Attributes
Educational writing
Short-form copywriting
Project description
I developed short-form educational copy and titles for teacher-published lessons on Curious.com.
Approach
I gained mastery over the Curious tone, voice, and style guidelines to craft seamless copy for teacher-published lessons on the platform. I trained new writers, led coaching sessions, and edited new writers’ work to ensure all learner-facing copy aligned with brand guidelines.
Impact
Curious.com
Category
Content writing
Attributes
Educational writing
Short-form copywriting
Project description
I developed short-form educational copy and titles for teacher-published lessons on Curious.com.
Approach
I gained mastery over the Curious tone, voice, and style guidelines to craft seamless copy for teacher-published lessons on the platform. I trained new writers, led coaching sessions, and edited new writers’ work to ensure all learner-facing copy aligned with brand guidelines.
Impact
- Published 1,000+ on-brand edtech product descriptions, quizzes, and titles.
- Increased conversions by optimizing written content and leveraging keywords.
- Supported new writers with training, coaching, and ongoing editorial support.
