Organization
Viator.com
 
Category
Content writing
 
Attributes
Writing & editing
Travel content
Marketing
 
Project description
I wrote SEO-optimized travel articles and tour product descriptions for Viator.com, with a focus on New York City, Budapest, Montreal, and Lyon.
 
Approach
I worked with editors and product managers on a long-term project to build content for TripAdvisor and Viator. I wrote hundreds of travel tips articles, lists, and tour descriptions, and I accompanied each piece with a specific and pithy title to accurately describe the travel experience. My on-brand content writing incorporated the marketing team’s SEO keyword requirements, aligned with style guidelines, and complimented the travel products on offer.
 
Impact

• Created relevant and engaging content for Viator’s microsites, tours, and activities
• Aligned marketing copy to product specs and brand guidelines
• Integrated keywords for SEO performance