Organization
AmFund
 
Category
Digital marketing
 
Attributes
Client development
Copywriting
Marketing
 
Project description
I pitched a nonprofit fundraising foundation on a new brochure style to showcase the foundation’s luxury trip packages.
 
Approach
In collaboration with a graphic designer, I outlined a pitch deck to align with the client’s design expectations, target audience, and project objective. I wrote detailed and engaging trip descriptions, and oversaw updates to the deck to convey a luxury feel while showcasing three design options.
 
Impact

• Showcased the travel experience with engaging copy tailored to the target audience
• Delivered updated design package and marketing copy that met client specifications
  
• Communicated designs to the client with a clean, stakeholder-friendly pitch deck